Storytelling is sharing. connecting. escaping. relating.

 It can be personal or relational.

 formulaic or spontaneous.

light-hearted or intensely deep.

   persuasive or informative.

The power of a compelling story cannot be quantified and its impact is immeasurable. People utilize stories for a vast array of reasons, with equally diverse intentions. Stories connect people, sell products, celebrate life, transform realities, and even, influence behaviors and values. It is the unseen power of good storytelling that compels. A good storyteller retains a technique, a way of securing a tie with its audience. This power can be used for good just as easily as for evil. It can stretch your imagination or control and restrain you to prescribed boundaries.

By truly engaging an audience, an automatic emotional connection is formed –people become participants in the story and they care…they truly care…for the characters, for their mishaps and missteps, for their achievements and their struggles.

Good storytelling makes contact by guiding and involving their audience through an experience. I truly feel that at the core of storytelling lies a passion and an ability to relate content –> truth –> feelings and, ultimately, makes you question and makes you act.


“Where radio is different than fiction is that even mediocre fiction needs purpose, a driving question.”

Source: Picture-


Ira Glass hosts a weekly radio program (turned podcast, turned television show) called, ‘This American Life.’ There is a different theme every week– from current events to personal experiences. He is charismatic, compassionate and has a soothing, inviting voice. His personable demeanor shines through the airwaves and infiltrates the listener. After he introduces the weekly theme, it transitions to first person narratives where individuals share a story, which relates back to the theme.

Check out Ira’s take on storytelling…